Britain is Alive with Pride
The phrase above is the slogan that Visit Britain us using as part of its advertising campaign to encourage Americans to come and see us. The slogan thought up by Californian, Jay Masunaga, in a competition designed to publicise Britain as a holiday destination for the gay community.
To complement the promotion, Visit Britain has also come up with categories of people to whom Britain would appeal. These are Foodies, Night Owls, Event-Goers, Culturati, Chillers and Fashionistas. You can guess what most of these are but how about Chillers
Source: http://www.cd-traveller.com/2012/09/16/2012-cowbridge-food-and-drink-festival/
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